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REDblock TRENDY DISTRICT丨NYGDESIGN

NYGDESIGN 牛油果设计
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REDblock trendy district丨NYGDESIGN
Summer is the season for going out! The Red ’s  trend potato for the first time gathered more than 40 shops on the Dongshankou Street in Guangzhou, launching the trendy district event: "Come to Dongshankou and meet friends". NYGDESIGN  has created a full-space experience for this trendy district, including giant installations, immersive check-in spots, surrounding designs, etc., to lead the trendsetters!
From a place with a deep historical and cultural background in Guangfu, Dongshankou has transformed into the most famous trendy check-in spot in Guangzhou today, where the collision of Cantonese and trendy culture runs through our entire design concept: In the layout of REDblock trendy district, we correspond to different scenes and design multiple trendy check-in spots with Cantonese characteristics to create a street scene atmosphere; combining the "Trendy Sheep City Pass" to light up the stores, we have divided the 40+ cooperating stores into 4 metro lines with Cantonese characteristics based on eating, drinking, playing, and entertainment; we have filled the bus and metro stations near Dongshankou with fun scene slogans in Cantonese about trendy topics；and as taking photos is the first demand for users coming to trendy landmarks, we have designed multiple giant installations, collaborated with trendy art IPs for graffiti walls, and introduced street-style vehicles running through the entire street; not only good for taking photos but also fun to play with, whether it's the local old folks who have lived here for decades or the young men who come here by name, once they are here, they are trendy people!

夏天是出街的季节！小红书潮流薯首次集结广州东山口街道上40+商铺，发起潮流街区活动：“来东山口，与朋友仔接头”。NYGDESIGN 牛油果设计为此次潮流街区打造了全案空间体验，包括巨物装置，沉浸式打卡点，周边设计等，让潮流鲜人一步！
东山口从具有深厚广府历史文化的地方，变成如今广州最出名的潮流打卡点，粤语与潮流文化的碰撞贯穿了我们整个设计思路：在REDblock潮流街区的布置中，我们对应不同场景，设计出多个具有粤语特色的潮流打卡点位，营造街区场景氛围；结合“潮流羊城通”的点亮门店玩法，我们将合作的40+门店根据吃喝玩乐，划分为4条具有粤语特色的地铁线路；在东山口附近的公交地铁站填满用粤语说潮流话的趣味性场景标语；而拍照作为用户来到潮流地标的第一诉求，我们设计了多个巨物装置，与潮流艺术IP合作涂鸦墙，以及贯穿整个街道的出街接头车。
不仅好拍还好玩，无论是居住在本地几十年的本地阿伯，还是慕名前来的年轻小伙，来了就是潮流人！

*NYGDESIGN 原创作品，未经授权禁止任何形式转载。
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REDblock TRENDY DISTRICT丨NYGDESIGN
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REDblock TRENDY DISTRICT丨NYGDESIGN

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